GoldieBlox’s new campaign video showcases girls dressed up as their female role models, and it’s sure to make you sniffle with pride


Grab some tissues. GoldieBlox has done it again! This week, the children’s multimedia company behind a popular line of STEM-focused toys for girls and heartstring-pulling viral videos, like “Fast-Forward Girls 2015,” launched a new social media campaign called #BeLikeHer to inspire young girls everywhere to be anything they want to be, a la strong, fearless women like Serena Williams, Hillary Clinton, and the real-life women rocket scientists behind the film Hidden Figures.

In celebration of GoldieBlox’s latest campaign, the company released an inspiring (and adorable!) video recognizing the most powerful women in STEM, sport, entertainment, and politics today — as well as a few of their littlest admirers — and OMG, OUR HEARTS ARE BURSTING!

The video, which has already received over half a million hits, stars YouTube superstars JillianTubeHD and Heaven King as Princess Leia and Simone Biles, and features the smartest, sassiest, most hair-whipping-iest young girls the world has ever seen standing up, boogie-ing down, and owning the hell out of it all!

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